Posted on September 26, 2017 at 12:00 AM by Chuck Fox
Have you ever considered how we make decisions? Scientists have proposed a number of different decision-making models that help us understand how people make choices. Perhaps one of the most popular and useful models is based upon how we perceive stories.
Nancy Pennington and Reid Hastie are credited with developing the “Story Model” theory over many years of research. The theory provides a framework for understanding the cognitive process jurors go through as they make decisions. Learn more in "How Animations and Illustrations Facilitate Story Construction 2".